Candidate Profile
The candidate is a business school graduate from NYU with a background in medical device sales. He previously served as a regional sales manager for a successful surgeon who founded several orthopedic companies. Despite reaching the end of his professional career, he chose to pursue a new opportunity and build something new instead of retiring. He is known for his strong sales skills and was impressed by the level of detail and communication during the discovery process. After attending the discovery day, he was further impressed by the level of support and strategy throughout all levels of the franchise’s] team and purchased multiple territories of this fast-growing concept.
Franchise Profile
The franchise is a holiday and event lighting company with over 100 territories sold since its launch in January 2022. It has no national competitors and aims to be a household name in lighting.
The company has a robust gross revenue in "seasonal-holiday" lighting and has hundreds of untouched, non-serviceable leads, indicating unmet demand in the industry. The franchise has implemented high-end technology and launched in-house brands to support its franchisees. The company has doubled in growth year-over-year and has turned its seasonal business model into a year-round one, focusing on multiple facets of lighting, including landscape, holiday, patio, and more!
The franchisor manages the supply chain with wholesale distribution acquisition. It has a national call center with virtual designers to design lighting packages, quote, and take payment on behalf of the franchisee. The company also has a low cost per lead and cost per click in the service-based industry.
