After 25 years of reorgs in retail management and then a layoff from a small furniture retailer, he decided to take control of his future. He set out to build his own business that could be a legacy for his family. As a people person, he enjoys mentoring others to be their best selves. The franchise model will allow him to create a culture of care to make a difference in the communities his business serves. I chose this franchise over other homecare agency franchises largely due to the experience and resources the leadership team provides. The CEO and founder have assembled an impressive team to support scaling and long-term growth.
This franchise differentiates itself from others in the home healthcare industry. Its clients save money, receive better care and have more control because it’s a referral agency for caregiver recruitment and client matchmaking (the e-harmony of homecare), unlike the traditional homecare model. The territory availability, ability to scale and the brand’s points of differentiation make this franchise a game-changer. In addition, caregivers earn higher wages and enjoy a better work arrangement. The low-investment model has a fast ramp-up and is scalable, and the leadership team is ramping up support and development programs for fast and successful launches.