Candidate Profile
This candidate’s entire career has been based in senior’s housing operations beginning with skilled nursing and then moving to assisted living and finally independent living. After cutting her teeth in skilled nursing and assisted living for eight years, she joined Brookdale in 1998, when the company had 16 communities. She served in an operations role overseeing regions and then divisions in every region of the country as they grew the company to about 1,100 communities. As Division President, she was responsible for NOI, overseeing every aspect of the business, including sales and marketing, asset management, customer service, dining services and programming. She is looking forward to bringing affordable beauty to her communities!
Franchise Profile
This great candidate looked at many franchise models and quickly determined the franchise]’s business plan and "everyday value pricing" product/service positioning very much aligned with how she thinks about the importance of differentiating in a competitive but fractured space. As she studied the competition in her market, she believes that the franchise will compete well with proper location selection and marketing support to spread the word.The franchise continues to grow, with 14 current locations and 11 in development. The company’s business model truly validates as a semi-absentee for your candidates and those who want the luxury of keeping their job/other business and building a team who will deliver services to the customers every day. This is a FEEL-GOOD business that franchise owners can be proud of and is part of a $16B industry that is projected to grow to $50B by 2030!
